Chairman

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CEO, Star Media Group Malaysia

Born and raised in rural Crete, Andreas quit the prestigious Mathematics University of Athens to pursue his passion for advertising at the University of Florida, graduating with high honours. Forging a career from Greece to New York, Tokyo, Taiwan and Malaysia, he has built and managed several media agencies for Publicis (Starcom/ MediaVest), Omnicom (OMD/PHD), WPP (Mindshare/ GroupM) and Vivendi (Havas). He is currently the Group CEO of Star Media Group Malaysia. Andreas has served in many industry associations, on advisory boards, university advisory panels and awards juries. Passionate about advertising, he is a frequent industry speaker and the recipient of several industry awards and accolades. He is a certified professional coach & NLP practitioner and finds his purpose in being a catalyst for greater things to come.




Day 1

October 12, Saturday



9.15am-10.00am

Should E-commerce Be The Only Focus Of Retailers In The Digital Age?

As consumer behaviours are changing, a strategic O+O (Online + Offline) strategy is vital for brick and mortar businesses to compete. So, how can this be achieved? This presentation will encompass helpful ideas and insights on planning digital marketing for e-commerce and retail, three practical Google search strategies and best social media practices for pharmacies.

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Speaker

CK Wong

Founder of Silver Mouse
Co-Founder of ecInsider

CK Wong is the Founder of Silver Mouse, a one-stop marketing agency specialising in digital marketing, creative design and video production. Silver Mouse is one of the few agencies in Malaysia that's been awarded a Google Premier Partner badge and MSC Status.

CK is also the Co-Founder of ecInsider (previously known as eCommerceMILO), the #1 online eCommerce insights, news and resources in Malaysia. Since 2014, he has authored two e-commerce books and consulted on e-commerce businesses for corporate clients.





10.00am-10.45am

An Insight Into The Fast-changing Media Lndscape In Malaysia

We live in times where excessive media platforms; and clutter leads to confusion and wastage. Digital media is increasing rapidly and fast becoming the media of choice. So, where does that leaving traditional media?

This presentation will unveil Malaysia's current media landscape key trends in media investment and consumption. It will provide a guide for your brands and future media plans.

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Speaker

Yong Shel Vei

Director
Omnicom Media Group Malaysia

Shel is an expert in media analysis, data analytics, media strategy and consumer marketing. She is trained as a qualitative researcher and has experience across a wide research spectrum that spans traditional marketing research, social media listening as well as data management platforms. Her current focus as well as passion is to decode traditional consumer insights in the context of the digital data environment.





11.15am-12.00pm

Making Drug and Beauty Stores A Destination Channel - How Can We Leverage On The FMCG Market?

Consumers are spoilt for choice when it comes to shopping these days, especially with the added complexity of various online platforms. Under this climate, how should drug and beauty stores compete as a channel? What kind of consumer data helps point the direction? And what kind of products can drug and beauty store operators anchor on, to win more footfall?

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Speaker

James Graham

Strategic Growth Director
Asia Kantar

Since moving to Malaysia in 2012, James Graham has been pivotal in helping FMCG clients understand shopper behaviours profitably. Having worked for Kantar Worldpanel, Nielsen and Aimia, he then took his shopper understanding skills to Malaysia and has since helped major brands understand how shopper behaviours will impact businesses. Recently, he has taken on an expanded role and is working regionally across Philippines, Indonesia, Taiwan and China, but still calls Malaysia his home and is passionate about helping people understand their shoppers, as ultimately this is the best path to growth.





12.00pm-12.45pm

Best Practices Of Successful E-commerce Brands

Many aspire to get onto the e-commerce space and have their presence felt. Some succeed, while others continue their struggle to engage e-shoppers and grow their business. This presentation will explain why some consumer brands do better than others in the e-commerce space, and the mistakes that cost sales and reputation.

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Speaker

Goh Doh Hau

General Manager
Garganto Sdn Bhd

Mr. Goh Doh Hau holds an MBA from Sydney Business School (UOW) and an Undergraduate from Western Michigan University. Currently at Garganto, he leads the dynamic team of disruptors in the digital marketing space to deliver data driven analytics that is coupled with risk taker mentality to propel and transform the digital marketing landscape. Doh Hau has more than 25 years of experience in various roles in the education and telecommunication sector, leading teams in both Malaysia and Indonesia. He has diverse exposure in international businesses, go-to-market strategies, marketing and sales leadership. His life experiences also include being an investor, start-up business consultant and entrepreneur in F&B, smartphone start-ups, mobility start-ups and telecommunication network service.





1.30pm-2.00pm

Trick The Brain Into Understanding Gut Feeling

Have you ever had a "gut wrenching" experience or felt "butterflies" in your stomach? These are some common terms used to describe our "gut feeling" when we are upset, anxious or stressed. But, how does our gut know and is it really reacting to what we are thinking and feeling? When we experience colic or gastric pains, what's really happening with our gut?

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Speaker

Assoc. Professor Dr. Alex Leow Hwong Ruey

Consultant Physician, Gastroenterologist and Hepatologist
University of Malaya Medical Centre and University of Malaya Specialist Centre

Associate Professor Dr. Alex Leow Hwong Ruey is a consultant physician, gastroenterologist and hepatologist in University of Malaya Medical Centre and University of Malaya Specialist Centre, Kuala Lumpur, Malaysia. He obtained his basic degree in Biomedical Science in 1999 at University of Malaya before furthering his study in Medicine in University College Dublin/Penang Medical College. He graduated in 2004 and was awarded the Penang Medical Practitioner's Society Best All Round Student Award. He obtained his Master Degree in Internal Medicine and was awarded the John Bosco Best Master Student Award upon graduation in 2012. His areas of interests include diagnostic and therapeutic endoscopy, Helicobacter pylori, viral hepatitis B and C and hepatocellular carcinoma. He has authored and co-authored numerous papers in peer-reviewed journals and presented in both local and international conferences.





2.00pm-2.30pm

Pregnancy And How It Affects Your V

A pregnant lady would expect her body to go through many obvious changes, such as a growing abdomen and larger breasts. What she may not know is that her vagina goes through changes too.

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Speaker

Dr. Sharina Razali

Consultant Obstetrician & Gynaecologist
KPJ Damansara Specialist Hospital

Dr. Sharina Mohd Razali is a consultant obstetrician and gynaecologist in KPJ Damansara Specialist Hospital. She has a special interest in maternal medicine including antenatal management, labour and postpartum care, high risk pregnancies and laparoscopic gynaecology surgery(minimally invasive/keyhole surgery). She performs abdominal, vaginal and laparoscopic surgery for benign gynaecological conditions. She graduated from University of Malaya (UM) with a Bachelor of Medicine and Surgery, and subsequently attained her Master in Obstetrics and Gynaecology. She was previously a clinical lecturer in University of Malaya and was attached to the Feto-Maternal Unit in UM and has handled cases of high risk pregnancies. She has also undergone training in laparoscopic gynaecology surgery with the Gynae Oncology Unit in UM. She is a life member of Obstetrics & Gynaecology Society of Malaysia (OGSM), National Specialist Registrar (NSR) and Malaysian Medical Association (MMA).





2.30pm-3.15pm

From Start-up To Awesome Growth: How Challenges Were Managed During the Journey

Growing an online business from start-up to rapid growth may present its own unique set of challenges, both inspiring and daunting. As plans are executed to grow sales, there are real challenges to be managed. This presentation will share the key challenges experienced by a top e-commerce marketer on Lazada and shed light on how the challenges were managed.

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Speaker

Gary Lum

Group Executive Director
Mono Digital Sdn Bhd

Gary has over 18 years of sales and marketing experience, both offline and online. Before founding the immensely successful Mono Digital, he was the General Manager of Sales & Marketing at Tropicana Corporation Berhad, Head of Sales & Marketing at Land & General Berhad and the General Manager of Trinity Group. He started Mono Digital two years ago, and is now in the list of Top 10 Market-based Sellers of Lazada. Gary has a Bachelor of Arts (Hons) in Marketing from University of Abertay, UK and is a fellow of the Chartered Institute of Marketing UK. He is also a Certified LazStar Academy Trainer by Alibaba Business School & Taobao University (China) and regularly educates new e-commerce entrepreneurs for Lazada.





3.30pm-4.15pm

E-commerce Marketplace vs. A Standalone YourBrand.Com! Which is best for E-commerce?

A standalone site like YourBrand.com may seem like an obvious strategy for building online sales. But brands are investing their limited resources into e-commerce marketplaces as a parallel effort or as their first step into the e-commerce space.

This case-supported presentation will showcase the considerations and challenges behind each channel strategy, and leave you with ideas about how to select the optimal solution for your business.

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Speaker

Zed Li

Entrepreneur-in-Residence
Shopee Malaysia and Singapore

Zed Li is responsible for managing the marketing campaigns team at Shopee; as well as building the health and beauty category. Zed has structured marketing to become more aligned with commercial in his current role. He has also established the CRM and marketing intelligence capabilities in Malaysia. Before joining Shopee, Li was a digital strategist and technologist with Accenture Interactive in Singapore.





4.15pm-5.00pm

"Just Ask" The E-commerce Practitioners

This segment offers you the opportunity to "Just Ask" the panel of e-commerce practitioners all the tough questions. All you need to do is compile all of your challenging issues and knowledge gaps about e-commerce and post them thru a mobile platform (which we will furnish) during the session.

The panel of experts and experienced e-commerce practitioners will furnish practical solutions to your e-commerce challenges from insights to brand building, supply chain management, pricing and communications. Compile questions, post them real-time and get practical ideas and solutions from the panel.


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Panelist

Gary Lum

Group Executive Director
Mono Digital Sdn Bhd
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Panelist

Zed Li

Entrepreneur-in-Residence
Shopee Malaysia and Singapore


Day 2

October 13, Sunday



9.30am-10.15am

Finding Purpose And Why Brands Should Be Concerned About Purpose

As businesses and brands continue to evolve, consumers and customers are now choosing to trust and prefer businesses and brands that have a clear purpose. It's is imperative that businesses and brands now start to understand their purpose and embrace it because people don't buy what you do, but why you do it. Learn how to embrace and embed purpose within your organisation from some of the best case studies of businesses and brands with purpose. After all, your business exists not only to deliver profits, but to act as a force for good.

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Speaker

Leonard Lim

Growth Strategist
Ideascape Consulting Group, Malaysia

Leonard has over 22 years of experience in brand management, marketing, business intelligence, strategy and innovation, including sales management within the FMCG industry. He has managed brands in the F&B, dairy, skincare, personal care and hygiene categories. He was previously a commercial go-to-market champion and marketing strategist across different regional markets. He is also experienced in facilitating innovation ideas and NPD management by meshing ideas from different industries. His related experiences include developing holistic brand strategies and brand platforms. He is an avid visual thinker and loves to sketch notes. Leonard also harbours a deep passion for enhancing people's capabilities via training and coaching, and is driven by the belief that learning never stops!





10.45am-12.00pm

Effective Category Management And Shopper Marketing To improve The Retail Experience

Trade and channel dynamics continue to be as fragmented as ever while new channels continue to emerge and disrupt the traditional retail space. As shoppers move towards and embrace an omnichannel shopping behaviour, retailers continue to face challenges in delivering better and more memorable experiences. How do you use category management and understanding together with shopper marketing to create new retail experiences? Many shoppers are no longer excited about the retail shopping experience. Understand retail friction and how to reduce them to enable you to build a better shopping environment and memorable shopping experience. This ultimately leads to higher loyalty and sales.

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Speaker

Leonard Lim

Growth Strategist
Ideascape Consulting Group, Malaysia

Leonard has over 22 years of experience in brand management, marketing, business intelligence, strategy and innovation, including sales management within the FMCG industry. He has managed brands in the F&B, dairy, skincare, personal care and hygiene categories. He was previously a commercial go-to-market champion and marketing strategist across different regional markets. He is also experienced in facilitating innovation ideas and NPD management by meshing ideas from different industries. His related experiences include developing holistic brand strategies and brand platforms. He is an avid visual thinker and loves to sketch notes. Leonard also harbours a deep passion for enhancing people's capabilities via training and coaching, and is driven by the belief that learning never stops!